Samsung has offered an early glimpse of what it calls a "brand new shape" for its next-generation foldable, courtesy of an unexpected crossover with Marvel's web-slinger. A newly released teaser video for the upcoming film Spider-Man: Brand New Day features brief shots of a foldable device being lifted off a 3D printer and opened book-style, though the footage is heavily obscured by lens flares that make precise details difficult to make out.
Despite the visual obfuscation, the device shown is widely believed to be the redesigned Galaxy Z Fold 8. Rumors have circulated that Samsung's next flagship foldable will adopt a wider, passport-like form factor — a notable departure from the narrower cover screen that has characterized previous generations of the Z Fold line.
A Strategic Teaser Tie-In
The decision to showcase the device within a major film promotional video rather than through a traditional product reveal marks an unconventional marketing move for Samsung. By embedding the teaser inside content tied to one of Marvel's most anticipated releases, the company appears to be leveraging the crossover to generate buzz well ahead of its official launch event.
Each shot of the phone in the video is deliberately clouded by bright lens flares, a technique that conceals key design elements while still confirming that a new foldable form factor is on the way. This controlled reveal strategy allows Samsung to build anticipation without fully committing to a visual presentation before the formal announcement.
Wider Foldable Trend Gains Momentum
Samsung is not alone in pursuing a wider foldable design. Apple is also rumored to be preparing a foldable iPhone with a similar form factor, with reports suggesting it could launch later this year. If those rumors hold true, the two tech giants could find themselves competing directly in a newly emerging category of wider, passport-style foldable devices.